Information for Brands
Brand Placement is the answer
If you are reading this your company is close to adding the single most important part of your marketing mix. Product Placement through celebrity association is the most powerful way to build your brand and nobody does it better than Placement Directory.
Many times a film or show is looking for products to fill out their set and wardrobe. All they want from you are product donations. We work with dozens of shows doing this with our directory.
Most shows have limited opportunities for product integrations. These are featured product shots and/or mentions of your product. These premium placements come at a premium cost but we can do it for you.
direct to celebrity
Some brands want to skip the tv show or film and put products directly into the hads of a celebrity, take a picture and get it out on social media. We’ve organized twice as many of these events as anyone else.
The Science Behind its Effectiveness
The “placement” is not as important as the “association”. Everything in the product placement industry is based around celebrity association with a goal toward SALES. Celebrity association comes from the the transitive property of equality. Simply put; If a celebrity likes your product then fans of that celebrity will tend to like your product. This works for new customers but it works for so much more. It works with your wholesale buyers, visitors to your trade show booth or any sales presentation. It gives the press a reason to feature your brand in “what’s hot” articles. It boosts morale in your company and motivates investors to invest in your company.
Our Experience with Hundreds of Brands
All the Major Studios
Hundreds of Placements
Free Master Class
We shortened thousands of pages of textbooks and years of experience into a summary master class with real world examples to make you an expert in how to leverage product placement for your brand. The entire course can be completed in about an hour! (did we mention it is FREE?)
The class is broken down into short, easy-to-read stories of brands who worked with Placement Directory. They tried a variety of strategies and achieved tremendous results.
This class is about taking the best practices of several top brand managers and revealing all of their secrets. You can apply these to your brand and possibly achieve the same results.
We would like all of our future clients to take this course and even our existing clients to read it from time to time for ideas. We tried to make it a fun read. So far the feedback from brand managers on the class have been overwhelmingly positive!
We could talk for hours but..
At this point we have dropped a tremendous amount of information on you and it is time for you to either sign up or let one of your competitors beat you to the punch! Product placement is about building interest through celebrity association and getting more people to buy your product. Are you ready for more sales?