The Placement Directory

The Yellow Pages of Product Placement

What do you need help with?

The Placement Directory can help build your brand.

PRODUCT PLACEMENT ON TV OR MOVIES

Get your products onTV shows and films to boost awareness.

PRESS COVERAGE ABOUT YOUR BRAND

Learn how to influence the media to get amazing press coverage for your brand.

SALES THRU INCREASED SOCIAL MEDIA REACH

Learn how to sell to the fans of celebrities to dramatically increase your sales.

why use the placement directory?

Everyone is doing it, but why?
Celebrity association, the best way to build a brand.

The goal of product placement is to build celebrity association to a brand. If a person likes a celebrity and a celebrity likes your brand, then the person will like your brand. The power of celebrity association has been seen since the dawn of mass media. People would watch a movie and then rush out to stores to buy the same sunglasses, clothing or shoes as the stars of their favorite movies. Stores were getting rushed by crazed shoppers and would almost instantly sell out of items from television or movies. Store managers had a name for this phenomenon, “Fanatical Shopping”. The people who rushed the stores were considered “fanatics”. This is the origin of the commonly used term “fan” which we currently use to describe followers of celebrities.

  • Brand Awareness

    Unknown brands simply cannot sell. This is the starting point.

  • Brand Acceptance

    Consumers tend to buy products used by someone they trust.

  • Sales Chain

    Sales channels tend to increase orders to products with placement.

  • sustained exposure

    There are no "Magic Bullets". Brands need a consistent marketing effort.

News & Research

Product Placement, Branding, and Technology Information

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