What do you need help with?
PRODUCT PLACEMENT ON TV OR MOVIES
Get your products onTV shows and films to boost awareness.
PRESS COVERAGE ABOUT YOUR BRAND
Learn how to influence the media to get amazing press coverage for your brand.
SALES THRU INCREASED SOCIAL MEDIA REACH
Learn how to sell to the fans of celebrities to dramatically increase your sales.
why use the placement directory?
The goal of product placement is to build celebrity association to a brand. If a person likes a celebrity and a celebrity likes your brand, then the person will like your brand. The power of celebrity association has been seen since the dawn of mass media. People would watch a movie and then rush out to stores to buy the same sunglasses, clothing or shoes as the stars of their favorite movies. Stores were getting rushed by crazed shoppers and would almost instantly sell out of items from television or movies. Store managers had a name for this phenomenon, “Fanatical Shopping”. The people who rushed the stores were considered “fanatics”. This is the origin of the commonly used term “fan” which we currently use to describe followers of celebrities.
Unknown brands simply cannot sell. This is the starting point.
Consumers tend to buy products used by someone they trust.
Sales channels tend to increase orders to products with placement.
There are no "Magic Bullets". Brands need a consistent marketing effort.
News & Research
Everything that a brand manager does in terms of brand strategy can be divided into two categories: inbound marketing and outbound marketing. The names are fairly self-explainatory- outbound is everything that is projecting outward to the potential customer base such as direct mail, cold call campaigns, TV advertisements, radio ads, and so on. Inbound Marketing[…]
Content Marketing is one of the newest buzzwords that is causing a bit of confusion in a world of Brand Strategy, Embedded Marketing, Product Placement, Internet Marketing, etc. To clear it up, here is a proper definition to get you started: “Content marketing is the marketing and business process for creating and distributing relevant and[…]
Yes, and with the Placement Directory it is extremely affordable, only a single fee for the year, no matter how many times you place your brand with studios. Here are a list of compelling reasons why your brand should use product placement immediately: -The U.S. is the largest and fastest growing paid product placement market.[…]
House of Cards is a Netflix political drama, set in Washington D.C. starring Kevin Spacey, Robin Wright, Kate Mara, and a slew of talented actors. Besides being critically acclaimed for its cynical take on the human condition and American politics, it is also highly well known for a prodigious amount of product placement. “House of[…]
With sights set on its 40 million users — many of whom are teenagers — advertisers are getting crafty in their efforts to break into ad-free Vine. The six-second video platform, which is owned by Twitter, is one of the largest social networks that doesn’t yet run paid advertisements. Marketers can’t sponsor or promote videos the[…]
Optimizing Images for SEO Don’t just post your images into your blog, Facebook, Twitter, Instagram, etc.! Take a little extra time and get the most out of them to help boost your brand – optimize images for SEO. Every piece of content you put out about your brand helps bring in potential new customers, so[…]
As early as the late 19th century, advertisers recognized the value of product placement as a vehicle for increasing their brands’ visibility. It is speculated that Jules Verne was compensated by shipping companies for mentions in his stories. With some research, we may find evidence of product placement in centuries past. Would it surprise any[…]
Web Address SEO If you are planning on building a new site for your brand, STOP for a moment and read this post first – you must master the art of Web Address SEO! If you already have a website, take a moment to consider if you are truly happy with the traffic coming to[…]
Inexpensive Product Placement Everyone knows about the super premium product placements in blockbuster movies and TV shows. However, with the extensive changes in the entertainment industry, did you know it is viable for most brands? Let’s take a step back and review how the entertainment industry is changing and how products are now being integrated[…]
I first presented Trends in Product Placement: Hyper-Reality or Commercial Pollution at a research conference almost two years ago. I had conducted the original research because of my intense fascination with the intersection between brands, reality, and entertainment. The Top 5 Things Brand Managers Do To Increase Sales Republished by Blog Post Promoter