What do you need help with?
PRODUCT PLACEMENT ON TV OR MOVIES
Get your products onTV shows and films to boost awareness.
PRESS COVERAGE ABOUT YOUR BRAND
Learn how to influence the media to get amazing press coverage for your brand.
SALES THRU INCREASED SOCIAL MEDIA REACH
Learn how to sell to the fans of celebrities to dramatically increase your sales.
why use the placement directory?
The goal of product placement is to build celebrity association to a brand. If a person likes a celebrity and a celebrity likes your brand, then the person will like your brand. The power of celebrity association has been seen since the dawn of mass media. People would watch a movie and then rush out to stores to buy the same sunglasses, clothing or shoes as the stars of their favorite movies. Stores were getting rushed by crazed shoppers and would almost instantly sell out of items from television or movies. Store managers had a name for this phenomenon, “Fanatical Shopping”. The people who rushed the stores were considered “fanatics”. This is the origin of the commonly used term “fan” which we currently use to describe followers of celebrities.
Unknown brands simply cannot sell. This is the starting point.
Consumers tend to buy products used by someone they trust.
Sales channels tend to increase orders to products with placement.
There are no "Magic Bullets". Brands need a consistent marketing effort.
News & Research
Brand Managers Should Consider Product Placement in 2016 If you are a professional brand manager, or just run a business with a specific brand, you are always trying to find ways to have your brand stand out from the competition. Social media experts present endless promises of how you can get amazing exposure by building a[…]
Marketing a Brand in 2016 If you are a brand manager, own a small business that markets a brand, or have been marketing brands for years, it is a time of frustration. However, by knowing what has changed, savvy brand managers can make some adjustments to get their brand to stand out from the crowd.[…]
Twitter for 2016 Twitter for 2016? Most brands have been on Twitter now for several years, but starting to question their plan. Twitter provides very up to the minute updates about the owner of the profile, whether a person or brand. The problem is that brands are realizing that their followers simply don’t need timely updates[…]
Why SEO Plans Fail If you have spent the time to create a beautiful website that highlights your business, and implemented what you thought was a good plan to be found on Google, and haven’t yet, you are probably wondering why your SEO plan failed. Why SEO plans fail? Normally SEO failure should be looked[…]
NFL Combine Product Placement The annual NFL Scouting Combine is generating a ratings share of .35, up 91% from last year. Those numbers are stunning for being just a workout of top prospects, and not any sort of game. This is another example of why the NFL is the leading entity in sports broadcasts in[…]
Web Address SEO If you are planning on building a new site for your brand, STOP for a moment and read this post first – you must master the art of Web Address SEO! If you already have a website, take a moment to consider if you are truly happy with the traffic coming to[…]
Pinterest SEO Overview Your brand has a lot of great images and you really want to get them out there so people can see them and then convert to customers. Facebook, Instagram, Twitter, all of their purpose, but Pinterest can be perhaps the best long term help for building the exposure of your brand’s images.[…]
How Does Google Rank Pages? The official, responsible answer is no one knows exactly how your site gets a Google Rank. Nevertheless, with each Google major release we learn a little more and that keeps all of the SEO (Search Engine Optimization) and web marketing professionals in business. Google, and other searches engines, have become[…]
Should Your Brand Quit Facebook? To Quit Facebook is not as ridiculous of a question as it sounds. It is not that Facebook isn’t a powerful social media and overall marketing tool or that it can’t help get you in touch with new, potential customers. The question is, at what cost? Facebook is a notorious[…]
Inexpensive Product Placement Everyone knows about the super premium product placements in blockbuster movies and TV shows. However, with the extensive changes in the entertainment industry, did you know it is viable for most brands? Let’s take a step back and review how the entertainment industry is changing and how products are now being integrated[…]